Good. I hope I never, ever have to read the word "dickbar" ever again. That is one of the most ridiculously stupid attempts at being "hip" I've ever seen.
"Dickbar"? What are we, 12 year old jersey-shore fans?
Would it be called the "jrockbar" if I created it? Unlikely.
"dickbar" stuck because "dick" is a word with negative connotations that refers to the male anatomy. The fact that it's the guy's name simply makes for a cute cover story.
(I've actually been wondering where the name came from, and asked a few times, but never got an answer. I assume that it was his idea, then?)
To be honest, though, I spend a ton of time reading technology news, and had no idea who Dick Costolo was until right now, so I don't know that it's really safe to say "everybody".
"Dickbar"? What are we, 12 year old jersey-shore fans?