1) This is a tragically short-sighted way to look at the cost of these tickets. You cannot look at the retail price of the service; you must look at its actual cost.
2) What is a better compensation for a one-million-dollar investor to whom you don't wish to give a share of the company?
In the end even AA came to the conclusion that these tickets were sold far too cheap.
As I have posted already I don't cut AA much slack because of what they did to me, but the essence of stupidity is selling something far below its true value because you did not consider how others might use it.
AA put me on the SSSS list. I am not on this list with any other airline so I blame them. Maybe they were following some sort of stupid rule imposed by someone else, but if so why only AA.
2) What is a better compensation for a one-million-dollar investor to whom you don't wish to give a share of the company?