What were they even thinking? How could that have ended well in any way? I wonder if there's more to that than the Wikipedia article tells (like a disgruntled exec who wanted to take the company down with him before he left or something).
How does Hoover apparently not have anyone who understands the concept of Total Cost of Ownership? If there's a cheaper TCO that involves having a vacuum cleaner, then people are going to buy the vacuum cleaner and throw it away!
https://en.wikipedia.org/wiki/Hoover_free_flights_promotion