> As we’ve gained experience, we’ve found that the 20th documentary about bicycling will mostly just take away viewing from the other 19 such docs, and instead of trying to have everything, we should strive to have the best in each category. As such, we are actively curating our service rather than carrying as many titles as we can.
This sounds like a bad move to me. Maybe carrying a huge breadth of content is a good way to attract new users, but unless they have depth of content, they aren't going to hold onto those users. Most people aren't that eclectic in their tastes, so if you only have one film in each category (even if it's the "best" one) people are going to drop them after they've watched everything they like.
Put another way, bicycling-documentary fanatics aren't going to keep paying $8/month indefinitely for access to one great biking doc.
This sounds like a bad move to me. Maybe carrying a huge breadth of content is a good way to attract new users, but unless they have depth of content, they aren't going to hold onto those users. Most people aren't that eclectic in their tastes, so if you only have one film in each category (even if it's the "best" one) people are going to drop them after they've watched everything they like.
Put another way, bicycling-documentary fanatics aren't going to keep paying $8/month indefinitely for access to one great biking doc.