I don't think that's a fair label in this case since they are keeping the product. For context, the blog at http://ourincrediblejourney.tumblr.com highlights the contradiction when an acquisition announcement is filled with flowery language about the adventure of building the product and other excitement while simultaneously shuttering the product.

Obviously everyone has the right to shut down their products, but it'd be nice if they said "We are sorry that we are going to be unable to continue offering this service".