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With software goods, the best downward force with regards to price is piracy. We have seen this force in effect in the movies and music. Movies used to take two years to go from box office to rental. Now movies only take 6 weeks to go from big screen to DVD. The big change here is that piracy was the downward force. And it served as a great effect to bring materials to market quicker.

Admittedly piracy is illegal, but also very effective. Considering the small amount of bandwidth needed to pirate software, it would be negligabe to get at will.

The best plan, though, it is to use open source software. But in cases of market capture, one must use the de facto software.



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