I thought about using this service, so we'd have control over our URLs...but the fact is, I don't trust awe.sm to stay in business forever any more than I trust bit.ly or tr.im. In the end, I decided to implement our own (haven't actually done it yet, but this is one of those cases where the people claiming to be able to replicate this feature in fifteen minutes aren't exaggerating).

Interestingly, I guess, this did make me stop and think about whether I wanted links to my company and products to disappear when these shortener services finally all come crashing down. Which is why I decided I needed to control it myself.

I'd already bought a pretty short name a couple of years ago with the intention of putting up a mobile version of our site on it.

I think that if they went out of business you can still have control of your link mappings. They claim that you can have portability, but I guess I don't know how extensive it is. It might just be click data that is portable. At the very least, if you own the domain you can point all the incoming links back to your home page. I see it as more of a cost vs. development time issue.

This is also the the service we offer with TinyArrows:

http://➡.ws/info/custom/

For statistics, we provide info down to the IP address and user agent that clicked on the link.

That's one wickedly clever domain but I don't think it will inspire a lot of confidence in your users.

Congratulations though... I'm sure you'll see a lot of followers.

Cool, checking it out now. Do you have to use the arrow for shortening? I think it can be confusing.

We support lots of different short URLs for lots of different domains, the arrow is just one of the fun ones. ( See http://tinyarro.ws )

The people who sign up for personalized domains can use whatever domain they want and we'll help them track down a good tiny one if they need.