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Ugh this specific example has been used time and time again and it irritates the crap out of me. This is not some accomplishment of big data or even beyond trivial to figure out.

Example Google searches:

    > 1 month before conception

    best days to conceive
    conception calculator free
    best iphone conception reminder
    best pregnancy tester
    what to do when planning to concieve
    planning for baby

    > 1 month later

    signs that youre pregnant
    how many days after missed period should i check if i'm pregnant
    best pregnancy test 2014
    reliable pregnancy tests 2014

    > 2 days later

    best prenatal vitamins 2014
    obgyn in <city> <state>
    what to eat when pregnant
    can i eat eggs while pregnant
    medicine safe while pregnant
    when to tell family pregnant
    when to tell friends pregnant
I mean, come on! That's not an accomplishment of statistical analysis or big data.

For Target, it's even easier considering that making a purchase is considered the holy grail of all of the Internet's efforts. I mean, when else are you going to be buying pregnancy tests and then prenatal vitamins within months of each other? Not to mention the other things like baby name books, What To Expect..., etc. that a future parent would buy at Target.

How about a real challenge like determining paternity via search histories?



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