Precisely! But it isn't Amazon's responsibility to decide what is "creepy and intrusive" it's your congressman's responsibility to make sure laws which explicitly allow "creepy and intrusive" violations of your rights to not be passed.

The EPIC FAIL here is in Washington, with a minor FAIL in Amazon's PR, and nowhere else.

Just because Amazon can do it, it doesn't mean they can be forced to by a publisher. The copyright laws are broken, but in this case it was Amazon's mistake.