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The obvious: auto industry needs revamping. The not so obvious: How do we get there, in what time line and with how much pain?

I don't care if you are 31 or 61. Hope these NYT profiles are not just resume builders for these people. I truly hope these people make wise choices when there are so many lives depending on the industry.



"The obvious: auto industry needs revamping."

What's obvious about that? Many auto companies are doing just fine. Why would Toyota need revamping?


Even Toyota is not doing fine. They make good cars at a good price but that does not mean their market capitalization and spending has been/is in line with what the next few years may hold. If it was, they would not have had to take a loss this past year.


Well, Japanese companies also has to contend with the deflation of their currency.


I think he meant the _American_* auto industry needs revamping.

(*And by American, of course I mean the United States of America, I was using the common term to refer to stuff from the United States of America since it is the dominant nation on the North American and South American continents with the word America in its name.)


I am fairly certain that he meant "American auto industry".




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