Looks like you've spotted the submarine (CoreOS is in YC): http://www.paulgraham.com/submarine.html

That is so cynical. The Jesus shot is sober photojournalism:

http://www.wired.com/wiredenterprise/wp-content/uploads/2013...

> Linux Hackers Rebuild Internet From Silicon Valley Garage

That's clearly not trying to play on any biases whatsoever.

I think that's cynical, given that Wired has published these kind of articles since their inception. They love the "underdog geniuses are about to change the world with technology and a dream" angle. And technical details have never been common at Wired.

Yesterday Wired published a similar puff piece for App.net.

Does anybody know how much it "costs" to have a sponsored article?

Cheap, especially if you know people.

Why not take that one more level: its also a guide to how to get such a piece published by a major player.