Most of the people I know with money are difficult to convince to spend it. e.g. rich people don't buy designer bags; poor people do. My wife makes all of our food; we do delivery or go out to eat maybe once every year or two. We have no recurring subscriptions (other than utilities). Our phone bill is $20 for both of us. etc.

We also live in an area where outdoor ads are banned (which tends to be the case in wealthy areas IME), and I block ads on our computers, so we rarely encounter them. Consumerism is gauche.