Canon and Nikon have had their consumer market eaten away by the likes of Apple and Samsung. Sure, they still dominate in professional photography, but I can't imagine how much money they've lost and will continue to lose as smartphones get closer to reaching parity with point and shoots.
Right, they make nice glass, nice sensors, and nice processing chips. But once you've taken the shot, you use Abode Photoshop to do the editing, and share it using a PC or Mac.
That is, assuming you didn't shoot with your iPhone.