It doesn't have to be much, or intentional, or even good for that matter. My kids practice piano because they don't want to let their teacher down. (Well, one does. The other is made to practice because WE don't want to let the teacher down).

If the teacher was a robot, I don't think the piano would get practiced.

IDK how AI gains that ability. The requirement is basically "being human". And it seems like there's always going to be a need for humans in that space, no matter how smart AI gets.