Apple has been including ads in it's products for years now. I'm not even talking about App store ads, but ads in the OS by default. This should not be a surprise to anyone.
Let me be clear: ads for Apple products and non Apple products have existed as a part of the default user experience in Apple products. Whether you noticed or not is merely whether you paid attention.
It was unacceptable then and continues to grow more-so every time they release anything. However, as another commenter pointed out they seem content to be slightly-less-bad than their competitors which means those of us who are furious remain trapped.
Let me be clear: ads for Apple products and non Apple products have existed as a part of the default user experience in Apple products. Whether you noticed or not is merely whether you paid attention.