Edward Tufte makes the exact same argument and has a book entitled 'Beautiful Data,' and NO ONE says that about him. Also, while I applaud your use of quotes as rhetorical device to discredit Hilary Mason and her job title, I respond better to well-reasoned arguments. May I encourage you to watch this video: http://www.youtube.com/watch?v=qL3DWcBsPU4 Now imagine her saying, "Simply: I make beautiful things with data." Does that still read cutesy to you? I might also suggest perusing her GitHub code, but I wouldn't want to alarm you, what with all this newfangled technology and rapid motion.