Speaking of marketing, that era of Intel was very weird for consumers. In the 1990s, they had iconic ads and words like Pentium or MMX became powerful branding for Intel. In the 2000s I think it got very confused. Centrino? Ultrabook? Atom? Then for some time there was Core. But it became hard to know what to care about and what was bizarre corporate speak. That was a failure of marketing. But maybe it was also an indication of a cultural problem at Intel.
Core is confusing. Of course it's a Core 2. It has 2 cores in it. Core 2 Quad? Obviously has 2 cores... oh wait, 4. i3/i5/i7 was reasonable except for lacking the generation number so people thought a 6th gen i3 was slower than a 1st gen i7 because 3 is less than 7. Nvidia seems to have model numbers figured out. Higher number is better, first half is generation and second half is relative position within it. At least if they didn't keep unfairly shifting the second half.
