She's not a programmer. She's an author of a book on health issues explaining why social media failed her as a marketing tool. She's probably still not representative of the general population, but she gives an interesting window into a community that is expected to use social media a lot.
It's tough to be an author. Publishers and retailers will only put major marketing efforts behind new books from authors who are already popular. Before social media, less popular authors had to try to market their own books through interviews on radio and TV but most authors weren't good at that either. So I don't think that social media has necessarily made things any worse, just different.
