The paper is picking up a long-standing joke in its title. From https://www.cia.gov/readingroom/docs/CIA-RDP90-00965R0001002... (1987):
All these [AI] endeavors remain at such an experimental stage that a joke is making the rounds among computer scientists: “If it works, it’s not AI.”
The article is re-evaluating that prior reality, but it isn’t making the point that successful AI stops being considered AI. In the part you quote, it’s merely pointing out that AI technology isn’t always marketed as such, due to the negative connotation “AI” had acquired.
The article is re-evaluating that prior reality, but it isn’t making the point that successful AI stops being considered AI. In the part you quote, it’s merely pointing out that AI technology isn’t always marketed as such, due to the negative connotation “AI” had acquired.