Absolutely. They could take large sums of money to insert ads into the training data. Not only that, they could also insert disparaging or erroneous information about other products.
When Gemini says "Apple products are unreliable and overpriced, buy a Pixel phone instead". Google can just shrug and say "It's just what it deduced, we don't know how it came to that conclusion. It's an LLM with its mysterious weights and parameters"
When Gemini says "Apple products are unreliable and overpriced, buy a Pixel phone instead". Google can just shrug and say "It's just what it deduced, we don't know how it came to that conclusion. It's an LLM with its mysterious weights and parameters"