The reason why terms like nazi, racist, sexist etc did not affect Trump's chances is because his voting base _does not care_ that he is those things. The right wing in America, magnitudes more than the left, does not care about the personal qualities of their chosen candidate, only about whether he advances their agenda. Why do so many nominal Christians vote for Trump despite him being a cheater, hoarder, and a person who otherwise embodies so many of the qualities the Bible cautions against? It is, again, because they will cook up any number of excuses and denials to justify their support as long as he hurts those they consider the enemy. The only way to make the application of those terms hurt Trump would have been to make the population care about them in the first place (beyond the thinnest veneer of superficial handwringing) which would have required a much stronger education system than America has.