Elance would deliver in shorter turnaround on 1/10th of that amount (or even lesser). I am not trying to spoil your idea but this is the reality. If you can surmount that possible hurdle, then your idea might just be great. But until then...

Yeah, that is a serious concern. Its hard to compete with people who can live for a week on what I need in a day.

But you know that, on the right market, many companies are willing to pay $1,000 for that kind of service. I'm sure there is a market for such service.

We regularly do 800-1600 dollar WordPress sites in a similar timeframe (assuming 24 hours = 3 business days).

These sites are fully customized, and include design.

I meant a 24 hour period, so 1 pm on Monday to 1 pm on Tuesday. The idea would be the quick turn around, I assume we'd need to give service on par with you and your company.

For a 24 hour turnaround we'd charge a 100% markup, so 1600-3200.

Why would I choose a $1000-solution when I can use wordpress.com for free or a minimal fee for more customization?

We obviously have to offer much more then the free solution.

This is why I like Hacker News, its a good way to quickly evaluate an idea.

Seems expensive for existing template and little customization.