They were what sales people would refer to as "qualified leads". We had two simple questions they would answer before submitting the contact form. It really helped to define what clients were looking for and their expectations. This made first contact a lot more productive, and allowed the firms to get clients into their design process and get a commitment a lot faster. For many of the firms we were working with, this meant better leads than the ones they getting on various other platforms like Houzz and then they started investing more in their content as a marketing approach then they did before.
They were what sales people would refer to as "qualified leads". We had two simple questions they would answer before submitting the contact form. It really helped to define what clients were looking for and their expectations. This made first contact a lot more productive, and allowed the firms to get clients into their design process and get a commitment a lot faster. For many of the firms we were working with, this meant better leads than the ones they getting on various other platforms like Houzz and then they started investing more in their content as a marketing approach then they did before.