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True trust is earned. "Default trust" is not the same thing. But the two are often confused.

When trust is lost, it takes 10x, sometimes 100x more effort to regain it.

Sometimes, even with 100x the effort trust does not return.

These are Life 101 basics. Pretending these laws don't exist doesn't make them disappear.

From my perspective, the root problem is that institutions that want to be trusted - and traditionally were - don't want to make the effort to regain the trust they lost. The media and the government come to mind. Instead they waste energy shamelessly demanding to be trusted, which only widens the gap. They blame the violated, which only widens the gap.

And into that void, the nefarious has rushed in. Until the institutions embrace "true trust is earned" the nefarious will thrive in the gap.



I think earning trust often requires significant personal sacrifice. Institutions are made up of people, and I think that one of the outcomes of the web era is that it seems that fewer high talented folks find the motivation to do unglamorous, lower-remuneration jobs.


No pain. No gain. That too applies in the earned / sacrifice sense.

Trust is one of now corrupted words. It's current meaning is a Frankenstein knock off of the true meaning of the word. Other examples include journalism, and leadership (which have also fallen due to lack of sacrafic).

Yes, it's Orwellian. Normalized. But still Orwellian.




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