Not that I think Steve Jobs was a super nice guy, but he clearly cared about Apple's brand, including the part of about users and developers not thinking of them rapacious and hostile, which is sort of how I (and many others) view their pricing model today. I like to think he'd have seen how bad this choice has played out for Apple's brand and changed his position by now, if he were still around.
You mean the guy that literally had to be fired from his very own company because he refused to change course, the guy that most probably died earlier than necessary because he did not change his stance on pharmaceutical medicine?
I believe he would very much love the current Apple Tax system and would eagerly fight the EU in court for this, both out of spite and out of arrogance for "his" Apple.
> You mean the guy that literally had to be fired from his very own company because he refused to change course
Kind of a ridiculous complaint because we all know what happened to the company afterwards. He was more right than they were.
> guy that most probably died earlier than necessary because he did not change his stance on pharmaceutical medicine
Hilariously irrelevant.
> both out of spite and out of arrogance for "his" Apple
I don't see it. He cared about developers - the 30% rate, when he introduced it, was better than any other rate in the industry and was seen as a screaming deal. Before he died, it would have been unfair for Amazon to be getting around the rate while small developers had to pay it. Nobody, in 2011, was calling the rate exorbitant. At the time, your competition (publishing on PC) basically required calling a publisher and agreeing to a 50%-60% fee. Same for Verizon and "dumb" phones - every carrier had their own app store and they all charged 50% or more.
Both him getting fired and possibly dying earlier are directly related to the fact that the man does not easily change his mind. For his company, this turned out to be the better way, yes. For his body, it may have been better to go some other way. Either way, the point is that Steve Jobs does not easily change the course that he himself set.
