That’s a good example but I think you’re describing another market condition called a captive market, not FOMO. In FOMO, buyers have no real risk in not buying, it’s artifice and theatrics that drive a sale. Your example is a market in which mission critical assets are sold by few and those few control all aspects of the sale. In your scenario, you’re less a mark for a salesman and more of a hostage.
It’s not a captive market. It’s a market where the buyer has a need and if they don’t have that need met, then the buyer will suffer. That’s FOMO, and that’s when sales happen. If the buyer can sit on their laurels without any negative repercussions, then they’re not going to pull the trigger until their situation changes.
Being the one best suited to meet your customers needs is a sales strategy. That might include staying open late if you can convince people they’re going to regret not tasting your food after a night out of drinking.
