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Yeah I think they’ve drawn a bright line and people keep insisting this device should be more capable, but Apple _does not want it to be more capable_. They just don’t. They don’t see it as a productivity device (though they often advertise it as one for some reason). It’s like… productivity-lite. A device for unserious people to do unserious things.


The iPad Pro is pulling double duty as both a professional workstation and a CEO laptop.

Tim Cook has bragged about being able to do most of his work on an iPad, and I believe him, because executives spend most of their time reading and replying to e-mail. The iPad does that well because it inherited the Mail app from iPhones, which was already pretty good and just needed to be blown up to a larger size. And iPads make your organization look futuristic, at least to all the other executives you're talking to.

The only reason why people are complaining about iPadOS' limitations is because Apple made the mistake of making it useful for creative professionals. They wanted to ship the Apple Pencil and wound up making it an iPad accessory rather than its own thing. So now people who want to draw with the Pencil - which is an amazing drawing experience - are saddled with the limitations of an iPad.


"CEO laptop" is a nicer way of saying "$999 email writing device".


Indeed, but it's also a class of overpriced laptop Dell and a few other companies were trying to sell back around 2010:

https://youtu.be/cSoKyMMIxso?t=125


Well, there are definitely serious third party apps for serious users to create music, draw etc. It's just the OS and Apple's apps that are holding it back...


I think desktop alternatives like Wacom tablets or studio DAC equipment are far more useful for professionals and I doubt there’s anything specific to the iPad that would make it a better alternative than a desktop.




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