Yep, I had the salesperson do this. But, it required me taking a picture of Store A's display so that the Store B salesperson could compare the specs and figure out which one of their models it matched. Ridiculous.
It would be difficult (but definitely not impossible) to aggregate the specs of each mattress so you could compare models/prices online. Then you might actually get some competitors entering the market. (Here in southern CA, there are essentially two places to try/buy a variety of mattresses: Sears, and several mattress-specific stores, which are all owned by the same owner. You essentially have two choices, though choice B has a few different names.)
It would be difficult (but definitely not impossible) to aggregate the specs of each mattress so you could compare models/prices online. Then you might actually get some competitors entering the market. (Here in southern CA, there are essentially two places to try/buy a variety of mattresses: Sears, and several mattress-specific stores, which are all owned by the same owner. You essentially have two choices, though choice B has a few different names.)