and they're not "supporting" a company by merely buying their product.
They are deciding that said product is the best fit for price on their individual criteria.
To "support" would require you to make sacrifices - aka, buy an inferior/worse-fit product from a company you want to support, instead of from the company that actually offers the best-fit for yourself.
When I bought my MacBook Pro M1 Pro (ugh, stupid names, c'mon Apple!), it was probably the most confident I felt about a technology purchase in years, at least since Apple finally ditched the ridiculous touch bar and gave us back the Escape key and function row.
Aside from me throwing too much at it (should've sprung for 32GB), it's the single best notebook I've ever owned, and the most reliable.
To say it was the best fit for me is an understatement! It's truly great!
They are deciding that said product is the best fit for price on their individual criteria.
To "support" would require you to make sacrifices - aka, buy an inferior/worse-fit product from a company you want to support, instead of from the company that actually offers the best-fit for yourself.