This can't be repeated often enough. App Store revenue (part of Services segment) is a key growth driver and Apple will drag this out for as long as they can.
I think it's inevitable iPhone 16 prices will increase in EU starting later this year. Arguably similar to Valve's Steam Deck, iPhone prices are subsidized by the apps revenue. Apple is going to try preserve their profit margins one way or another.
Exactly what Apple now provides. Hand-reviewed apps. Trust, quality, safety, integrated in-app payments, etc.
The problem is that there's no opt-out, no one can (even try to) offer (real) alternatives, and thus it's impossible to judge the App Store's value proposition on its actual merits, and in the end consumers cannot vote with their wallets, there's no realistic way from the status quo (of Apple simply extracting economic rent) to a competitive market of stores.
Increasing prices in response to this is irrational. Prices are a function of what people are prepared to pay.
If people are prepared to pay more for an iPhone then Apple should have already increased prices, and if they are not then increasing prices will make less money.
It's a function of what people are willing to pay and what suppliers are willing to sell for. So I think the price will go up a little bit, but probably not much.
I mean, "unlocked" iPhones can be worth more money than regular ones, at least in theory. In practice, Apple can probably raise prices by 50% even if they would release the same phone just with an incremented number and people will still buy their stuff.
I’m not sure the DMA works like that. Someone correct me if I’m wrong but as far as I understand the DMA applies to Apple’s operations in the EU, not devices that are sold in the EU. If you buy a “locked” iPhone outside the EU and bring it to the EU and set it up in the EU, I believe that Apple still has to comply with the DMA for that device because all of Apple’s services are still operating in the EU. So Apple wouldn’t be able to charge a premium for “unlocked” devices.
I think it's inevitable iPhone 16 prices will increase in EU starting later this year. Arguably similar to Valve's Steam Deck, iPhone prices are subsidized by the apps revenue. Apple is going to try preserve their profit margins one way or another.