Just wrote 'furious email tone' to Brita, as a long time user:
"Hello,
With respect, I am disgusted to learn apparently your company is responsible for forcing schoolchildren to use RFID chipped water bottles that need to be 'scanned' whenever they want to refresh themselves of surely a basic human resource, drinking water. I sincerely hope the following 'award' goes someway to you recognising how disgusting your conduct appears to the general public:
I hope that you are a good company with well intentioned people working who has been misinformed or conned by some marketing clown, and that this is just a misjudgment on the part of bad management. Please ensure this programme is stopped as soon as possible, I have been a Brita user for years but this is unconscionable.
"Hello,
With respect, I am disgusted to learn apparently your company is responsible for forcing schoolchildren to use RFID chipped water bottles that need to be 'scanned' whenever they want to refresh themselves of surely a basic human resource, drinking water. I sincerely hope the following 'award' goes someway to you recognising how disgusting your conduct appears to the general public:
https://www.bigbrotherawards.de/2012-en/.biz/
I hope that you are a good company with well intentioned people working who has been misinformed or conned by some marketing clown, and that this is just a misjudgment on the part of bad management. Please ensure this programme is stopped as soon as possible, I have been a Brita user for years but this is unconscionable.
Thank you,
xxxxx xxxxx"