Usually the issue is you can’t encourage creative risk taking with structured austerity. Structured austerity is about improving operational efficiency and there’s a place for that. But at companies that survive and thrive on creative risk taking, giving the reigns to the CPAs kills the culture.
I think it’s usually a sign of success that to protect the golden goose you stop taking creative risks and focus on operational efficiency.
Macroeconomic conditions really matter a lot more for capital intensive enterprises like manufacturing, refining, real estate, etc. Most creative / R&D based companies are much less cost of capital sensitive and frankly low interest rates matter a heck of a lot less for their planning and operations.
I think it’s usually a sign of success that to protect the golden goose you stop taking creative risks and focus on operational efficiency.
Macroeconomic conditions really matter a lot more for capital intensive enterprises like manufacturing, refining, real estate, etc. Most creative / R&D based companies are much less cost of capital sensitive and frankly low interest rates matter a heck of a lot less for their planning and operations.