I honestly don't see it like that anymore. You paid in to buy the object but you're still asking for permission to use their overall ecosystem.
I think it's more like a child buying a teams jersey so that he can play on the team, but he can still get kicked off the team if he doesnt follow the rules. You can't argue "but I paid for the uniform with your logo, you must let me play 1st base!"
Sure the child still owns the uniform, and maybe he can get some use out of it or sell it off for spares (parts) to other people, but him paying doesn't make him own the team.