Paerhaps in your circle of friends. But spotify is not that popular. I wouldn't be surprised if their numbers of users are doctored. I know travel sites count the number of devices used by the same user as distinct users. One reached a number higher than the actual world population, people starting asking questions, and then they clarified it. It helps with marketing when you create the impression that "everyone uses it". For instance Threads has more users than OpenAI's chat bots but people think there are more users of the latter due to marketing. Spotify claims to have 226 million subscribers - as many as there are yahoo users. Yet I guarantee you that Yahoo is not popular. And neither is Spotify.
The penetration rate is pretty obvious when you look at social media at this time of year. Everyone has posts of their Spotify Wrapped. 226 million doesn't seem that high when it's the only music streaming service that most people in Europe are even aware of.
Did someone check with _everyone_? It feels like when people make such statments they refer to their own bubble. "It is known" is not a valid argument.
