Before: let's commission a designer to make a cool logo / let's make a cool logo.
Now: market research data indicates that 90% of sales went to people who used this font style in their logo so let's commission a designer to make us a logo that looks like everyone else's [1]
[1] with no consideration of the fact that 99% of sellers use that font type in their logo and 85% sales went to market leader who definitely used that font type in their logo, to say nothing of the fact that the logo probably didn't secure the conversion in any cases
Before: let's commission a designer to make a cool logo / let's make a cool logo.
Now: market research data indicates that 90% of sales went to people who used this font style in their logo so let's commission a designer to make us a logo that looks like everyone else's [1]
[1] with no consideration of the fact that 99% of sellers use that font type in their logo and 85% sales went to market leader who definitely used that font type in their logo, to say nothing of the fact that the logo probably didn't secure the conversion in any cases