I can see the press playing a role in many situations, take for example a business with long-term/subscription based customers: the meetings to discuss raising prices will necessarily include assessments of the impact on existing customers. Will they be upset? Churn? Strategies to soften the blow or grandfather them into lower rates will be proposed.

But…what if they’ve been reading in the news about how inflation is through the roof and the price of everything is going up? Now they’re psychologically primed for an increase and we can raise prices higher with less concern about the blowback. Make hay while the sun shines.