Given that this scenario has happened on the PC side of things, where I now need to have a Steam store, Epic store, EA Store, Ubi store, and GOG store (it's optional — thanks GOG!), I'd say it's not as baseless.
> people outright reject software that is exclusive to a store that they do not favor
That's a funny thing to tell to your kid that he's now an outcast in his school because everyone plays that Battlefield game — but his dad "does not favor" EA.