As a Romanian myself, yes you are mostly right. But another thing to notice is that most of the Romanians that leave the country aren't well... the cream of the society so to speak :).
That's not an accurate view, brain drain is a real problem for Romania. While the phenomenon of Romanian manual labourers crowding Spain and Italy is well known, and oh so stereotyped by local media, there's a lot of emigration of highly trained (or soon to be highly trained) engineers and researchers to Western Europe and the US. But these people tend to be cosmopolitan and blend in extremely well, so they don't raise awareness of Romanians among foreigners.
And precisely this is the second focus of the campaign: raising awareness that there are a lot of emigrated high-achieving Romanians, quietly blending in.
