Yes, it has given everyone who already had a Meta account, a new Meta account... so that's hardly an achievement for a platform with THREE BILLION USERS?
(Because 110 million is basically "no one" compared to the full FB userbase. It's just the statistical "a small percentage of a fuckton of people is still a lot of people")
~3% adoption in days? I wish I saw those numbers in the "cross-enrolment" ventures I work on, even if the resulting users are not active. And I'm talking about rolling new features, not expecting users to download another app.
I'm sure you do, but what numbers mean changes once you have literal billions of users. 3% is nothing. 3% active dailies, that would be something, but that's absolutely not what we're dealing with here. These are just click-through signups.
I don't think you actually know the daily actives, right? You're just guessing that the sign ups are churning at a high rate? I have no idea either way, because I've only seen reporting on the sign up numbers, not the actives numbers. Have you seen something I haven't?
Apparently. https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-... and a whole bunch of other places, which are tracking the drop off now that the shiny's worn off and we're all discovering is still shit. Less than 40m active users, and not a lot of time spent even by those. And no reason to think that trend isn't going to keep up for a while longer.
(Because 110 million is basically "no one" compared to the full FB userbase. It's just the statistical "a small percentage of a fuckton of people is still a lot of people")
is it active?
Because it sure doesn't sound like it is.