One of the "fun" things when I worked at a big company was thinking through how to make the very first launched version of something work at millions-of-users scale. There is no organic growth in traffic from zero when a non-negligible subset of billions of active users will try it out right away.
But I think on net it was still an easier problem than scaling a startup product from zero, because the tooling and processes to support huge usage is already so mature at these big companies.
I think they're looking at it from a an individual product perspective. % users of an entire company can be extremely different than % growth of a new product, within that company.
My naive assumption is that they have some neat simulated user/load system to help identify any scaling issues that might arise when launching a service, and the extreme % growth. That 3.8 billion was spread over 15 years.
Because it's adding well over a million new users each hour which is pretty staggering.