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Interesting read, thank you!

Tangentially, I want to note that Coke has a great marketing strategy! True or not, but "only two people who never travel together" makes the formula sound 1000x times better than "sugar water + stuff that's probably bad for you".

In fact, when I was about 13 yrs old, I remember going on a tour of Coke factory, where they showed us the movie about the process, including "historial" references to coke being made a 100+ years ago. For a kid, their marketing was better than Coke itself.



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