> cancelled most of the API, and tried to extort the very brands his platform depended on in a cash-for-validation scheme that backfired spectacularly.
Rumor has it they lacked the manpower to actually keep the API running and it was a last-ditch attempt at getting rid of bots. Same bots who flocked to the platform after the layoffs started since people in charge of mitigating these were fired.
Firing abuse and content moderation teams meant there was a lot more unsavory spam on the platform and advertisers didn't want any of it near their brand. In a few week Twitter lost half of it's top 100 biggest advertisers [0] and it doesn't seem they are coming back.
What's crazy to think about is that, despite being "bloated" Twitter managed to have profitable quarters pre-acquisition.
Rumor has it they lacked the manpower to actually keep the API running and it was a last-ditch attempt at getting rid of bots. Same bots who flocked to the platform after the layoffs started since people in charge of mitigating these were fired.
Firing abuse and content moderation teams meant there was a lot more unsavory spam on the platform and advertisers didn't want any of it near their brand. In a few week Twitter lost half of it's top 100 biggest advertisers [0] and it doesn't seem they are coming back.
What's crazy to think about is that, despite being "bloated" Twitter managed to have profitable quarters pre-acquisition.
[0] https://www.businessinsider.com/twitter-lost-half-top-advert...