... and good riddance. Corporate blogs and social media initiatives are so forced and stilted when performed by companies that aren't a natural fit for them.
I remember some of the Sun Microsystem employee blogs were particularly dry, and Oracle sure as hell can't do it (here's a blog on their "sexy" Agile PLM product, http://blogs.oracle.com/PLM/entry/video_20_customer_results_... ). Efforts to work facebook and linkedIn invariably end up being a dull one-sided public relations blurb tarted up superficially as a "discussion."
Every once in a while a clueless employee might attempt to respond with a witty remark or sycophantic question and the resulting silence just makes you cringe. But mostly it is just a sad "comments[0]".
This stuff only works for a subset of corporations that have mass public appeal like media outlets/programs, or the entertainment or consumer industries.
I remember some of the Sun Microsystem employee blogs were particularly dry, and Oracle sure as hell can't do it (here's a blog on their "sexy" Agile PLM product, http://blogs.oracle.com/PLM/entry/video_20_customer_results_... ). Efforts to work facebook and linkedIn invariably end up being a dull one-sided public relations blurb tarted up superficially as a "discussion."
Every once in a while a clueless employee might attempt to respond with a witty remark or sycophantic question and the resulting silence just makes you cringe. But mostly it is just a sad "comments[0]".
This stuff only works for a subset of corporations that have mass public appeal like media outlets/programs, or the entertainment or consumer industries.