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> Google and Facebook both collect a lot of private information about their users. But Google makes money by keeping that private data confidential, while Facebook makes money by selling the data.

Facebook doesn't sell anyone's data. Facebook, like Google, allows advertisers to target advertisements to a particular demographic of users without divulging that user's identity or data.

(I work at Facebook.)



Thanks for the correction, I didn't know that. Is there somewhere in the Facbook ToS that I can reference? I tried to find it, but couldn't.


You can read more about how ads work in non-legalese at:

    https://www.facebook.com/about/ads/
In non-legalese, how Facebook uses information it receives on users:

    https://www.facebook.com/about/privacy/your-info#howweuse
The actual data use policy:

    https://www.facebook.com/full_data_use_policy
The path to these last two - click "Privacy" at the bottom of a Facebook page.




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