"Bias" has the obvious meaning here. When searching for a topic on which I am not very well informed, I expect to see informative, authoritative results(which Google /does/ provides), but I don't want references to what my "friends" think on the topic. This becomes worse because in many cases, these "personalised" results are higher than the ones which should be more relevant.
"Bias" has the obvious meaning here. When searching for a topic on which I am not very well informed, I expect to see informative, authoritative results(which Google /does/ provides), but I don't want references to what my "friends" think on the topic. This becomes worse because in many cases, these "personalised" results are higher than the ones which should be more relevant.