Yeah, but I've never understood the appeal. I am no more interested in professional cuddling than professional sex. They are natural parts of a relationship and to me have no value outside that context.
It seems so weird to me that one would pay for something like that.
Why isn't it something that friends engage in, like animal counterparts? I mean, it seems like an artificial cultural norm we've set upon ourselves -- The idea of no extended touching unless with a sexual partner is one that exists only in my mind, but it's certainly not what my body wants.
I don't think I would enjoy a cuddle party, though.
For me having an emotional connection with someone (e.g. long term friends who have gone through struggles together, or people I haven't known for long but we've done something out of compassion for each other) is a prerequisite for touch to be desirable. I'm averse to being touched by a bunch of strangers and people I don't know well, especially in a group setting where I know everyone to different levels. I have a more cat-like personality than a dog-like personality in that regard.
Given favorable circumstances, it might be possible for you to form enough intimacy with someone during a single party to enjoy cuddling with them. Or it might not; people are very different.
(I think a lot of people take MDMA in order to be able to enjoy being touched by a bunch of strangers if they normally wouldn't, and it seems to be effective, but I haven't tried it myself, and although the risks are relatively low, they're far from insignificant.)