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Within a family, that can work, but even with my partner, who hates Windows so much that she uses a personally supplied Mac despite her company not officially supporting it, we use Google docs to work on stuff together.

It's partially familiarity, but also portability and functionality. I go back and forth between Microsoft and Google suites depending on work situations, and despite how much Apple has worked on Pages, Numbers, Keynote, etc., they're still not as complete or common as Microsoft or Google. Adding a third set of tools is a little like being fluent in 3 languages. It's too much of an overload.

The only professional situation where I've seen any of these Apple applications commonly used is Keynote by design teams. The typography and alignment tools in Keynote are better than Google and Microsoft, but those same design teams forget that no one outside of current Mac user can do anything with a .key file. Yes, I know iCloud on the web kinda sorta works, but it's so not Apple's first priority. Microsoft is still struggling to make their suite work as universally as Googles, and Apple is way behind here.

If I didn't know other tools and I never needed to work with people outside of the walled garden, I might put more time into using Apple's "productivity" (AKA iWork) apps.



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