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> Why would any company restrict itself to an arbitrary "maximum" and leave money on the table...?

Because when there's too much options and features users are going to be overwhelmed.

Also, feature creep has nothing to do with developers wanting or not wanting, those are product decisions.

I saw that in the past with an ecommerce, we had a good portal, then stakeholders in corporate that need to justify their salary started shoving more and more stuff, now what was a simple search-find-pay has become interrupted and overwhelmed with features and information.



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