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Here's a hypothetical (although as of right now admittedly VERY unlikely scenario):

It's 2035. Google has continued a worldwide decline with the invention of several highly accurate AI drive search systems deeply integrated into technology. Their video streaming service, which started declinging in the mis 2020s has just closed down following years of losses.

To try and regain its financial footing Alphabet has decided to slimline its offerings, closing several loss making services, including Gmail.

Most users of Gmail have been using it for close to decates, and are only given a couple of months notice that they'll lose their email addresses that they've relied on for thousands of online services, banks, businesses, etc. With no secondary account recovery process, billions of online accounts will become inaccessible for millions of users across the world.

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Sensationalist? Absolutely - but you get the picture. Relying on a free 3rd party email address vs paying ~$10/year for at very least your own domain with free forwarding to a basic free gmail account is worth it.



When they start sliding down that slippery slope I'll act, but until then the service vs. cost is balanced enough for me.


I would still 100% go with Gmail.

I avoid 15 years of headaches and cost and only have to spend a few days of work transferring emails to a new provider? Sign me up.


Not to mention, it seems Gmail is the overwhelming choice for pretty much everyone; over 75% of users on my service have a Gmail email. If Google did actually sunset Gmail I’m sure every website would implement an email change system pretty quick to make sure their own users aren’t left out on in the cold, unable to log in post-shutdown.


I think even further than that, governments would just subsidize it.




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