Distribution is the most underrated, most difficult part of creating a tech company.
In the UK Squarespace peddles the slogan 'a website makes it real'. This is very misleading. Making the website is the easy part, being found if you have no prior audience, no experience with SEO or a lot of money for ads is incredibly hard. In my opinion breaking into the tech world now is much harder than it was 5 years ago regardless of how good your product is.
Distribution is the most underrated, most difficult part of creating a tech company.
In the UK Squarespace peddles the slogan 'a website makes it real'. This is very misleading. Making the website is the easy part, being found if you have no prior audience, no experience with SEO or a lot of money for ads is incredibly hard. In my opinion breaking into the tech world now is much harder than it was 5 years ago regardless of how good your product is.